NL Investeert brings entrepreneurs and investors together, but the sector talks in numbers and the entrepreneur in ambitions. Between dream and spreadsheet there was a gap. A new visual identity and motion design turn financing into something you make add up together, without losing the solidity that counts in this market.
NL Investeert is the financing partner for small and medium sized businesses. Skilled at helping companies navigate the complexity of the financial sector.
Together we make it add up.
NL Investeert is the financing partner for small and medium sized businesses. Skilled at helping companies navigate the complexity of the financial sector. Sensible people. Good with money. Reliable, and committed to creating even more (local) impact. With this rebrand as a sensible investment in itself.
Together we make it add up. NL Investeert.
Money, on its own, means nothing. It is potential. Undefined.
Between dream and spreadsheet there is a gap.
Money, on its own, means nothing. It is potential. Undefined. Only when people attach ideas, risk and trust to it does it get meaning.
For entrepreneurs it is hope, stress, ambition and urgency. For investors it is trust, or doubt. And somewhere in between, between dream and spreadsheet, there is a gap.
NL Investeert was founded to bridge that gap. Not as a finance factory, but as a partner that brings structure where there is noise, and human closeness where there is financial distance.
Wherever you meet NL Investeert, you find shapes with an upward movement.
Every visual expression a promise of progress.
Wherever you meet NL Investeert, you find shapes with an upward movement. That turns every visual expression into a promise of progress.
Every shape climbs, the way entrepreneurs’ dreams do. It is the visual translation of their mission to close the gap between dream and spreadsheet.
Every shape climbs, the way entrepreneurs’ dreams do.
Growth becomes tangible in every line, every angle, every colour.
Every shape climbs, the way entrepreneurs’ dreams do. It is the visual translation of their mission to close the gap between dream and spreadsheet.
Growth is made tangible in every line, every angle, every colour. Because where NL Investeert invests, more than capital grows.
For the brand transformation of NL Investeert I worked with RTRN Creative Agency.
Visual identity and motion design.
For the brand transformation of NL Investeert I worked with RTRN Creative Agency. My role was developing the visual identity and the motion design.