Kinwell. An identity designed for connection.
Summary
Kinwell works in digital networks, care systems and security. Three worlds that, on paper, have little to do with each other. The identity is built on connectivity: blocks that say little on their own and only form structure once they touch. That principle runs through colour, motion and interface, so the brand shows not only what Kinwell does but also how it works.
Kinwell connects people with each other and with the world around them, through digital networks, care systems and security.
Kinwell connects
Kinwell connects people with each other and with the world around them.
They help organisations with technology for digital networks, care systems and security. Systems that only gain value the moment they talk to each other.
That makes connection not the result of the work, but its starting point.
They help organisations with technology for digital networks, care systems and security. Systems that only gain value the moment they talk to each other.
That makes connection not the result of the work, but its starting point.
Separate blocks that only mean something the moment they touch. That is how the network comes about, and how the brand does.
Connectivity as a building block, not a promise
Connectivity is the foundation of the visual identity.
The visual language uses blocks that connect to form a network together. A block on its own says little. As soon as it touches another block, structure appears.
That principle runs through colour, motion and interface. So the brand shows not only what Kinwell does, but also how it works.
The visual language uses blocks that connect to form a network together. A block on its own says little. As soon as it touches another block, structure appears.
That principle runs through colour, motion and interface. So the brand shows not only what Kinwell does, but also how it works.
One block says nothing. Connected, they form a network. That is exactly what Kinwell does.
Credits
- Role
- Visual identity, motion, UX, UI
- Studio
- RTRN Creative Agency
- Strategy
- Erik Dob
- Design
- Bart Bleeker, Marit Reezigt
- Brand film
- Re-Blak