Eerste Hulp Ben Jij (literally translated 'You're the first aid' and abbreviated as EHBJ) is a campaign by the Groningen Safety Region to increase self-reliance in the region. In collaboration with RTRN Creative Agency, I worked on the visual identity and website of the campaign.
Concept
If an emergency breaks out, it can sometimes take up to twenty minutes before the fire brigade or ambulance arrives.
The aim of this campaign was to make residents aware of the safety risks in their neighborhood and to offer action perspectives in the event of an emergency. Because what do you do in the event of a major fire? If there is drinking water or if an earthquake breaks out? This campaign starts the conversation about this.
studio
RTRN Creative Agency
role
visual identity, ux, ui, motion
strategy
erik dob, bart bleeker, jacobien mansholt
design
bart bleeker
illustration
marit reezigt