SELF INITIATED PROJECT
A strong brand is a brand which evokes atmosphere. The following case study is a challenge for myself to come up with a visual brand language that evokes the feeling of luxury, premium and elegance. See here the branding for Källa, a swedish furniture design store which believes that all the great things are coming from the core.
Källa crafts durable & timeless furniture which are made by hand with natural materials. They use natural materials because they believe that all the good starts at the core. Hence also the name Källa, which stands for 'from the source' in swedish.